Go-To-Market As A Chief of Staff with Xander Zonneveld

In this podcast episode, you will learn about how Xander Zonneveld went from Account Executive to Chief of Staff at Leapsome. You will also learn about his blended CoS role, what go-to-market looks like in 2026, and his advice for other Chiefs of Staff.

You can connect with Xander on LinkedIn here!

FULL VIDEO

You can watch the full video of this podcast here!

Highlights

• 00:00: Xander’s career path & transition to Chief of Staff

• 04:00: Sales operating model & communication framework; evolving role

• 07:30: Blended Chief of Staff & GTM roles; org structure at Leapsome

• 11:30: State of Go-To-Market & challenges (pipeline, AI, noise)

• 17:00: Xander’s GTM role & David’s GTM experiences

• 22:00:Behavior change, human motivation & Xander’s origin story with these topics 

• 28:30: Tools, media, and Chief of Staff “hacks”

• 32:30: Advice for (aspiring) Chiefs of Staff & closing